Utilitarian · Client Walkthrough

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This is take-back today — no programme

Recycling costs accumulate. No email captured. No customer data. No repeat purchase triggered.

Cost / store / month

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recycling only

Cost / store / day

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avg daily cost per store

Annual cost today

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across all stores

Revenue / store / day

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from voucher redemptions

Revenue / store / month

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Cost per email captured

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vs €12–31 via paid social

Monthly recycling cost · M1–M12

Pure cost — no programme value returned. Annual burden compounds month on month.

Annual subscriber value

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Email list value at €40/subscriber/yr

Monthly revenue

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from voucher redemptions

Net annual position / store

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(revenue − cost) × 12 months

Your operation

Stores

Items / store / mo

Items / customer avg. items per visit

1.0

Weight / item (kg)

0.7

Recycling €/kg

€1.50

Reward discount

Off

Programme assumptions

Platform — /store/mo

Deployment

Term

Setup: Waived (12m+)

Capture rate

65%

Redemption % of scans who return & buy

15%

AOV

€120

Subscriber value

€40

Your current position

Monthly breakdown

Line item

Today

With Utilitarian

All figures are estimates. Email value: DMA/Litmus 2024 (€40 midpoint). Paid social CPL: WordStream 2025 (€12–€31). For indicative purposes only.

Your Take-Back Programme

This is take-back today — no programme